Instagram reached one billion users a few years last years per Miami Ad School. This has been possible due to the ability to share photos and graphics in the platform. Instagram has also attracted huge numbers of advertisers and business owners who advertise their business on the platform. With a large number of active people in the platform, there has been a trend of sharing negative news stories and images in order to attract attention by some people in the platform. Instagram has, therefore, released news about important updates concerning the number of visible likes one has in their photos. The platform will no longer have visible likes underneath one’s photos. With this, the quality of competition will be lowered, and users will now aim at sharing quality photos in the platform. The new updates have caused mixed reactions from different users and advertisers in the platform. In this article we are going to look at how the Instagram updates will affect advertisers in the platform.
The first thing to note is that Instagram is testing this update in order to improve the experience users get on the platform. The updates were after research that showed that Instagram has been having a negative impact on the users on the platform. The social media platform has also been seen to cause low self-esteem among its users. Without anyone seeing your likes there will be no reason for competition.
Most advertisers are always concerned about the number of likes that they receive from their audience. Some influencers, therefore, have tried to push their reach by buying likes. The number of likes has always been a sign that one has a wider reach and a larger audience. Therefore it is a very touchy topic to many advertisers and influencers who rely on Instagram to sell their services and goods to their audience. Also the advertisers will not be able to see how their competitors are doing.
One should begin generating the content of value in order to ensure that they do not get affected with the new updates. Valuable content will help one reach more customers with their updates. Hence it is necessary for everyone advertising in the platform to ensure that they have developed good content for their audience. Influencers should aim at providing their audience with good quality content which is authentic and does not show any negative content in order to stimulate their likes.
Finally, influencers will now have lesser competition on the number of likes they receive with the new updates.